Workflow
Content Repurposing Playbook — December 2024
Overview
Map out how high-performing captions were remixed across channels to extend reach.
Why Repurposing Matters at Year-End
December is sprint season. Repurposing lets you stay consistent without burning out the team. Instead of chasing new ideas, turn your top five posts into multi-platform assets.
Pull social proof comments, performance metrics, and quotes to refresh existing narratives. Audiences appreciate recaps when they highlight milestones and tease what’s coming next.
A Repeatable Repurposing Flow
Follow this assembly line to stretch one caption into a cross-platform campaign:
- Identify captions with high saves or share rates in Caption Wizard AI analytics.
- Convert the hook into a Reel intro or TikTok script using the short-form preset.
- Expand the core idea into a newsletter section with added context.
- Design a carrousel or infographic summarizing the key takeaways.
Sponsored Placement
Tooling Tips to Stay Organized
Store each repurposed asset in a shared folder labeled by campaign. Tag them with the original caption slug so performance data remains linked.
Automate reminders to revisit evergreen assets quarterly. When metrics dip, feed the original prompt into Caption Wizard AI with refreshed data to generate updates.