Insights
Data-Backed Caption Benchmarks — Q2 2025
Overview
Summarize performance benchmarks for captions across industries entering Q2 2025.
Benchmark Highlights from 1,400 Accounts
Across lifestyle, SaaS, and e-commerce creators, the median caption length that generated above-average engagement sat at 58 words. Posts between 45 and 70 words struck the right balance between personality and clarity.
Captions with an explicit “save or share” nudge outperformed passive copy by 21%. This metric held steady regardless of follower size, indicating saves remain a reliable quality signal.
Industry-Specific Insights
Different niches rewarded different structures. Use these ranges as a starting point while tracking your own baselines.
- Beauty & Wellness: Emoji-led bullet lists with 3–4 lines of context worked best.
- B2B & SaaS: Two-paragraph captions with a stat in the opening sentence boosted click-throughs.
- Creators & Educators: Story-first captions with reflective questions kept comments lively.
Sponsored Placement
How to Apply the Data
Log your last 30 posts inside Caption Wizard AI analytics and compare them to these benchmarks. Highlight outliers and reverse-engineer why they succeeded or underperformed.
Set quarterly targets for saves, comments, and CTR. Use prompt templates to keep copy aligned with the formats that ladder up to those goals, then review progress in monthly retros.