Optimization
Instagram Hashtag Refresh — July 2024 Checklist
Overview
List updated hashtag groupings and research habits for seasonal reach boosts.
Why a Mid-Year Refresh Matters
Instagram’s July discovery tweak downranked repetitive hashtag clusters, favoring niche combinations tied to real-time culture. Accounts that rotated fresh tags weekly preserved discovery momentum.
Creators who paired seasonal tags with community-first keywords (“#atlfoodies” over “#foodlover”) saw 12% more non-follower impressions compared to static hashtag stacks.
Checklist for Smarter Hashtag Mixes
Break your 30 hashtags into four tiers: seasonal, niche community, product, and action-oriented.
- Research five seasonal tags tied to July/August rituals (travel, patio dining, festival season).
- Mine the “related hashtags” suggestions under each term weekly to surface new ideas.
- Cap generic high-volume tags at three to avoid spam flags.
- Document performance in Caption Wizard AI’s analytics tab to prune underperformers monthly.
Sponsored Placement
Automating Tag Selection
Use the Hashtag Scout feature to generate tiered lists per post. Save winning combinations into preset bundles labeled by campaign or persona.
Schedule a fifteen-minute “tag hygiene” session every Friday to archive stale tags and add replacements based on trending Reels topics.